Operating notes on removing the noise and finding the constraint.

Who writes this

I'm a partner at Goblin Gear, an e-commerce fitness brand, and a co-founder of Chrono.

Chrono is my main thing. I started it with my brother Jarod. It's an analytics engine that turns scattered business data into clear money-making decisions. We plug into the tools a company already uses and constantly surface what matters, which is close to a second brain for the business.

At Goblin Gear I'm partner and fractional COO. It's also where Chrono gets pressure-tested against real inventory, cash, marketing, logistics and support before we ask other operators to trust it.

My background is in applied statistics. I'm big on learning, I read a lot, and I like making frameworks for myself and simplifying things down to their core.

Justin Guerra